Imagine getting intowork each day, filled with purpose and commitment. You know where your businessis going (vision), you have a strategy to reach there (mission) and theprescriptive (values) on how to take your business to the next level. Acompany’s mission, purpose, and vision are at the core of the strategy to grow,as they define potential objectives and organizational tactics.
Although a company’smission, vision, and purpose are frequently interchanged terms, they refer tothree different aspects. So, let us see the difference between mission, vision,and purpose statements for an organization.
Understanding theVision Statement of the Organization
While a company’svision statement is more inclined to its tactical aspects, it aims at thecompany’s future. A vision statement defines the direction in which a companyis steered. The vision statement is aligned with a company; together, itsuccessfully develops an overall organizational strategy.
Get Ready to Create a Vision Statement for your Organization
What are your hopes and dreams?
What kind of future you’ve foreseen for your organization?
What is the role of a company in bringing that vision into reality?
Is your organization aspiring to achieve a specific transformation?
What is your plan to achieve the same?
When you look at ONPASSIVE’svision statement: “ONPASSIVE is the ultimate, complete and unique digitalPlatform that ensures everyone to achieve success, regardless of theirbackgrounds or ability, by offering the simplest environment with the higheststandards and the most value while sustaining the benefits of a global incentiveplan.”
It shows thatONPASSIVE aims to offer a simple yet highest standard of a digital platformthat allows everyone, regardless of where they come from and their ability toachieve it. It shows precisely where ONPASSIVE, as an organization wants to goin the future. A lack of vision is a path to nowhere for an organization, andmoving without purpose would lead to instability of your business.
Understanding MissionStatements of the Organization
A company’s missionstatement emphasizes its overall business, goals, and approach to reachingthose goals. It would revolve more around the present state if a company andthe tactical strategy outlined to achieve its objectives. The primary purposeof a company’s mission statement is to frame its culture as a whole.
When drafting acompany’s mission statement, outlining what your business is doing and who youserve and how you’re going to achieve it would help you build an excellentmission statement. These are the three most essential ingredients of acompany’s mission statement should hold to stand out from everyone.
How to Create a Company’s Mission:
Whatis your organization’s purpose?
Doyou know the reason for your Company’s existence?
A company’s missionstatement supports the vision of an organization. At the same time, it includeswhat it does, who the audience is, and how you will serve them to improve theservice they’re receiving.
Understanding the PurposeStatement of the Organization
A purpose statementoutlines the reason for existence as an organization. It illustrates why theorganization was set up and why it is on the journey to achieve its said goal.The purpose statement of a company explains what can be improved globally andwhat opportunity it is looking for to achieve it.
How to Draft aPurpose Statement
Why doesyour organization exist?
How do yougo about your purpose?
What is theoutcome once you’ve started on your mission?
A purpose statementcan be outlined with a founding story. Still, mostly it’s a declarativestatement that provides the same clarification of values and how the existenceof the organization upholds specific values. Ensure that you don’t miss achance to engage your audience, stakeholders, and everyone in the company withyour purpose statement to make them believe in what you and why you do.
Where Do We Go From Here?
We have thevision of an organization outlining ‘What.’
We have themission of an organization outlining ‘How.’
We have thepurpose of an organization outlining ‘Why.’
The criticalmisconception observed while building a company’s mission, a purpose statement,is viewing these as statements as concentric circles. The center of your circleis nothing but ‘People.’ Inside these circles lie people, the people in yourgrasp, the people working in your organization, or those you want to attract toyour organization. People and their aspirations are at the core of yourorganization.
Thestatements of vision, mission, and purpose are beneficial for you and everyonein the organization, even the stakeholders, to understand what you canaccomplish. These statements give them a reason to trust and align theirinterests with yours.
In Conclusion
Your company needs tohave a mission, something to stand for, and something it wants to strive to besuccessful. A clear mission and vision statement will set your sight on newgoals and help you develop a plan to achieve them.
